Now more than ever, businesses are focusing on creating delightful mobile website experiences. After all, Google has been heavily favouring mobile-friendly websites since 2015 when it updated its ranking algorithm in April 2015, and then started indexing mobile sites in March 2018.
Correctly indexing a mobile friendly site is crucial, seeing as there have been more Google search queries on smartphones than on desktop computers and tablets for over a year now.
Going forward, Google will only continue to raise the bar for what it considers to be mobile-friendly (including page load time) and reflect that in its algorithm updates. So, if you haven’t been focusing on improving your mobile experience, you’d better prioritize it now, or your search ranking could really suffer….and that means less customers seeing your services or products!