Who should use PPC?
PPC advertising is ideal for small businesses as you get to decide how much you’re willing to spend on each keyword, so you can manage how much you will be spending when your ads are displayed. In essence, this ensures that the money you spend on ads isn’t wasted, as you’re more likely to attract more people who are interested in your product.
Google Ads is the most commonly used PPC advertising network. The platform enables you to create campaigns that will appear on all Google services. Choosing the right ad format and keywords is important, as Google Ads ranks potential advertisers based on their ad quality, relevancy and size, as well as the price of the bid.
Since Google is the most used search engine, using Google Ads will get you the most impressions, so take into consideration the following factors when creating your PPC campaign through Google Ads:
- Ensure your keywords are relevant, popular, and likely to be searched
- Have a high-quality landing page that looks appealing and has a clear message
- Better quality scores get more ad clicks at lower costs
You can get to the top quick.
PPC advertising is a great marketing option for your business. It’s a simple yet effective digital marketing technique to promote your products, drive traffic to your website, and ultimately, increase your sales.
Interested in working with a PPC Agency in Glossop to maximise your engaged audience potential? Book a call with Peak Promotions today.