How did it all come about?
Mel O’Brien had recently taken over the ownership of the famous Bay Tree Bookshop when she was introduced to Peak Promotions by a shared business partner. Mel agreed that the website could do with a bit of a refresh to ensure it complemented her business strategy.
We proposed 3 different options for Mel to consider and agreed upon a course of action. It was important for Mel that she could update her clients and anyone visiting the website with events taking place or new books and gifts that came into the store. She also wanted to engage her Book and Bottle Book Club by offering an engaging and easy to publish review system.
Gift Certificates and Annual Book Subscriptions also had to be easy to find and enquire, while following the existing brand guidelines that was set up previously and illustrated on previously printed material.
***Summer of 2022 saw the full rebranding of her bookshop to Dark Peak Books & Gifts. Peak Promotions were delighted to support Mel through this process and ultimately deliver on time and to budget a new website design that she loves!
We are delighted with the final UX of this website and look forward to supporting Mel and her independent bookshop throughout the years to come.
What we delivered!
Mobile friendly Website Design
Beautifully illustrative and informative 8-page structure with back end article publication and management.
Web Hosting + Maintenance
Peforming regular updates and fixes.
DNS + Email Management
Owning and managing the Domain Name Server.
We ensured that their digital profiles were correctly alligned, reflecting the same quality brand as their website.
Ongoing Marketing Management
We support their ongoing article generation by being on hand when required.
We supported the entire process of digital rebrand, including a full re-design of the website, on time and to budget
Standard integration included:
Google Analytics Integration
Peak Promotions will embedd Google Analytics as standard on all clients websites. We measure your traffic, so you then know where to improve it.
All imagery to be correctly processed within photoshop and reduced in size to maximise speed performance of the site.
Google Maps API
We correctly manage and pin all office and service locations within a beautifully responsive map functionality.
We install and manage a fraud detection service that stops bots and automated attacks while approving valid users.
3rd Party Listings
Population and design of Google my Business Listings, Bing Business Listings and Google Maps. This will encourage more clients to find your services/products.
By also embedding H1 Tags, Meta Tags and alt descriptions throughout your website as standard, you’ll be ready for any future key word strategy you may wish to undertake.
Indexed Correctly on Search Console to allow bots to safely and effectively crawl the site – requires DNS verification.
SSL - Safe Browsing
A validated SSL Certificate will be in place, securing the site for the safety of visitors.
What our Client said:
“We instructed Peak promotions to refresh our out-of-date website to make it fit with mobile devices and we are delighted with the result.
Mat did a great job of creating a new mobile-friendly website for us from scratch. We met initially to discuss the business needs and he transformed that into a brilliant looking site.
Three months later we rebranded and he did it all again!